Hulu exec, Jason Kilar, recently talked about how Hulu is working hard to make ads bearable. In an interview, Kilar explained that Hulu was allowing viewers to take an interactive role in the ad selection process.
For instance, say you are watching an episode of Glee. Where commercial breaks are typically taken, Hulu inserts one or maybe two ads that run about a minute total. If you don't like the ad, you can select another one to view. This is so much more valuable to advertisers, since you personally selected it. Not only means that it helps them target your interests better, but you get to watch an ad that is more enjoyable to you.
Kilar said of this method, "Sure we want to make it a better experience for consumers, but it would be missing the whole picture if you didn't make it better for advertisers and content publishers."
Allowing consumers to watch exactly what they want with the ads that they want, will allow Hulu to continually take market share and remain an industry leader in the way we view television today.
This may actually be one of the best ideas I have heard in a while. I think this benefits advertisers just as much as Hulu by allowing advertisers to realize if they are spending money wisely by seeing how many people decline to watch their ad, if most people skip over their ad, maybe they should focus their efforts elsewhere.
ReplyDeleteI would love to see someone develop this technology for regular television.